Title tag checker
Check if the title tag exists on your page, meets length recommendations, and doesn't duplicate the H1 heading
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This check only covers the title tag. For a full picture of your page, run a page audit.
For issues across your whole site — duplicate titles, orphan pages, broken internal links — run a site audit.
Want us to fix what we found? Our team can help.
What is the title tag and why it matters
The title is the HTML page heading set by the <title> tag in the <head> section. It's one of the most important SEO elements: the title appears as the heading in Google search results and in the browser tab.
What this tool checks
- Title tag presence — whether it exists on the page
- Count — there should be exactly one title tag per page
- Length — minimum 30 characters (informativeness)
- Pixel width — whether the title fits Google's ~580px SERP limit. Characters vary in width, so "IIII" and "WWWW" take different space even with the same character count
- Character correctness — invalid characters indicating encoding problems
- Placeholder detection — generic titles like "Home", "Untitled", or the bare domain name
- ALL-CAPS — uppercase-only titles look like spam and reduce CTR
- Keyword stuffing — repetition of the same word three or more times
- Comparison with H1 — whether title and H1 are identical
What makes a good title
- Fits the SERP pixel limit (~580px) — not character count, which misleads
- Contains the main page keyword close to the beginning
- Unique across every page on the site
- Different from H1 — covers additional keywords
- Written for users — they decide whether to click based on the title
- Uses standard capitalization (not ALL CAPS)
Good vs bad examples
Good — specific, keyword-led, under the pixel limit:
<title>Free SEO Audit Tool — 26 Checks in Seconds | Seorado</title>Good — brand-first for a well-known site:
<title>Apple</title>Bad — placeholder left from the CMS default:
<title>Home</title>Bad — keyword stuffing, looks spammy and may be rewritten by Google:
<title>Cheap Cars, Buy Cars, Car Deals, Cars For Sale</title>Bad — too wide for SERP; the key phrase gets cut off with an ellipsis:
<title>Welcome to Our Awesome Website About Many Different Topics And Products</title>Common mistakes
- Missing title — Google generates one from page content, often irrelevant
- Same title across all pages — search engines can't differentiate them
- Title matches H1 — wastes an opportunity to cover additional keywords
- Measuring length in characters, not pixels — "Mmm" and "iii" are the same three characters but render very differently; pixel width is what Google actually uses
- ALL CAPS — reads as shouting, reduces CTR
- Keyword stuffing — repeating the same word 3+ times; Google may rewrite the title
- Brand always at the start — for internal pages, brand at the end (after a separator) leaves more room for keywords
Frequently asked questions
30-60 characters is recommended. Google typically displays around 50-60 characters in search results. Anything longer will be truncated with an ellipsis.
Not required, but recommended. Title and H1 are two different signals for search engines. Using different wording helps you cover more keywords and increases page relevance.
For the homepage, yes. For internal pages, it depends. If the company name is well-known, it can improve click-through rate. If not, it's better to use the space for keywords. A common pattern for internal pages:
Specific page title | Brand — brand at the end, separated by a pipe or dash.Google renders titles in a proportional font where character widths vary significantly — "W" is roughly three times wider than "i". A 55-character title made mostly of wide letters will be truncated, while a 65-character title made of narrow letters often fits. Google measures pixel width (~580px on desktop SERP), so we do too. Character count is only a rough sanity check.
Google sometimes replaces titles when it considers them low-quality: too long and truncated, repetitive keyword stuffing, boilerplate (same title across pages), or mismatched with the query intent. It may use your H1 or other on-page text instead. To keep your title, write unique, descriptive, query-focused titles under 580px.